| Sheryl D. Palmer, Taylor Morrison | 2014 Salary | % Total |
| % Change Vs. 2013 | Breakdown ($) | Comp |
| -45.89% | ||
| Base salary | 850,000 | 27.87% |
| Bonus | 0 | 0.00% |
| Stock Awards | 0 | 0.00% |
| Options Awards | 0 | 0.00% |
| Non-Equity Incentive | 2,149,845 | 70.50% |
| Change in Pension Value | 12,848 | 0.42% |
| All Other Comp | 36,892 | 1.21% |
| TOTAL COMP | 3,049,585 |
- Palmer’s base salary increased 29% from 2013, increasing April 1, 2014 from $700,000 to $900,000
- The
$2,149,845 Palmer achieved in non-equity incentive had two components:
A. The actual cash incentive bonus for Palmer was $1,099,845, based on four performance metrics: economic profit (target $300,000), actual closings plus year-end order book (target 10,500), SG&A (target 9%), and customer satisfaction (target 85%). The company exceed the first and third measures, but fell short on actual closings and customer satisfaction.
B. The other $1.5 million came through a long-term cash incentive plan based on achievement of targeted return on net assets (50%) and earnings before interest and taxes (50%).
