At a Glance

Curious to know who's got the biggest builders on the run in some of the most attractive markets? Check this one out.

1 MIN READ
  • Established 15 years ago, Southern Homes brings a variety of product type to Central Florida, building everything from entry-level and move-up to vacation homes. Homes start in the low $180,000s.
  • In 2005, Southern Homes closed on just over 400 units. The company expects to gain 10 percent more in sales revenue in 2006 while closing on 14 percent fewer homes.
  • The company has 12 actively selling communities clustered around five cities. Another community in South Lakeland is in the pipeline.
  • Bottom Line President Greg Masters says one of the company’s core strengths is its attention to process to ensure consistency. β€œOne of the things we really try to do is manage process. We have a philosophy much like Wendy’s. If you had a burger in Lakeland, Fla., and then went to Madrid [in Spain] and had a burger, you’ve pretty much got the same product. It’s the processes and systems that allow you to [repeatedly] turn out a high-quality product without error,” he explains.

    SOUTHERN HOMES OF POLK COUNTY 1925 E Edgewood Dr # 100

    Lakeland, FL 33803

    Phone: 863-667-3553; Fax: 863-687-2770

    www.mysouthernhome.com

    Learn more about markets featured in this article: Lakeland, FL.

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