Clayton, one of the largest home builders in the country, has kicked off its biggest marketing campaign to date focused on how its building process can help provide affordable housing for American families.
The Have It Made initiative launched nationwide Sept. 2 with a 60-second commercial air during the the University of Alabama and Florida State University football game. The campaign represents the company’s mission to provide quality homes at affordable prices, says Kevin Clayton, CEO of Clayton Homes.
“With the cost of homes skyrocketing, we want people to know that buying a beautiful new home at an affordable price is still an attainable dream for Americans,” he says.
The company partnered with Boulder, Colo., ad agency Made to create the campaign that will position Clayton homes as a solution to the growing need for affordable housing in this country. According to the U.S. Census Bureau, the average cost of a new single family site-built home with land is approaching $380,000 while today’s manufactured home can be purchased for significantly less–about $70,100 not including land.
Have It Made challenges the stigma associated with homes built in home building facilities and delivered in sections to their final locations. Clayton Built homes are constructed indoors to avoid water damage and weather delays while creating long-term value from the use of economies of scale. The homes are built to highly regulated building standards and offer many energy-efficient features, the company says.
