Home Builder Grows Through Focus on Demographic Niche

Many builders salivate over add-ons and customizations that drive up the price of a home. One firm takes the opposite approach — with solid results. 

Courtesy. Houses by Christopher Alan Homes range in price from about $170,000 to $280,000.

Courtesy. Houses by Christopher Alan Homes range in price from about $170,000 to $280,000.

Florida’s Christopher Alan Homes has found its niche–affordability–and it is sticking with it.

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