United Homes Group, the 48th-ranked company on the 2023 BUILDER 100, is opening a Raleigh, North Carolina, division via the acquisition of Herring Homes.
The new Raleigh division will be led by Brian Herring, president and CEO of Herring Homes, and will operate under the Great Southern Homes brand.
“We are very pleased to begin executing our growth strategy with this move into the Raleigh market with an established team that brings a pipeline of lot inventory and established relationships with local developers,” says United Homes Group CEO Michael Nieri. “Raleigh is the 10th-largest market in the nation over the last 12 months, with significant migration into the area and a very healthy job market. Our strategy is focused on high-growth markets in the Southeast, and Raleigh certainly fits the profile for our expansion plans.”
Herring has over two decades of experience in the home building industry and founded Herring Homes in 2019. According to United Homes Group, the Herring Homes team shares a focus on building homes for entry-level and first-time move-up buyers in the Research Triangle.
“I am thrilled to be joining the UHG/Great Southern Homes team,” says Herring. “Getting to be part of such an exciting new company is something that doesn’t happen very often. I believe the focus on the affordable segments of markets in the Southeast, combined with the ‘land-light’ business model, makes us a builder with a bright future.”
United Homes Group says the new Raleigh division will provide the company with a foothold in the growing region. The builder says the division will be able to leverage existing relationships with local developers and subcontractors “that are key in a high barrier-to-entry market like Raleigh.”
United Homes Group has 53 active communities in South Carolina and Georgia. The acquisition of Herring Homes and the opening of its Raleigh division marks the builder’s first expansion into North Carolina.
