Trumark Homes, the No. 73 builder on the Builder 100, has acquired Icon Lending. The California builder said the move will add an affiliate lender for new homebuyers across its divisions.
“We are thrilled to embark on this new phase of Trumark Homes’ growth with the addition of Icon Lending, strengthening our offerings to elevate the homebuying journey,” said Michael Maples, principal and co-founder of Trumark Companies. “We look forward to offering prospective homebuyers an affiliated lending option to ease their way through one of life’s most important and rewarding milestones.”
Chris Robson, who has been named president, will lead Icon Lending. The company’s employees have joined the Trumark Homes team and will be integrated into the sales teams in California and Colorado.
“We are actively seeking out opportunities to strategically grow Trumark Homes, which includes incorporating financial services and resources to support homebuyers on their journey and create exceptional experiences,” said Gregg Nelson, co-founder and co-chief executive officer of Trumark. “This acquisition aligns perfectly with our brand purpose: to enhance people’s lives by creating inspiring living environments, ensuring that the entire home buying process is as supportive and seamless as possible.”
