Zillow Group has acquired New Home Feed, a list management service that allows builders to input, manage, and syndicate their listings across the web.
The move is aimed at bolstering Zillow’s new home listings on its website.
“By incorporating New Home Feed’s tool set into our offering, it will be easier for partners to send their listings to Zillow Group and will improve the quality and accuracy of our new construction listings,” said Tony Small, group vice president of emerging marketplaces at Zillow Group, in a statement. “This acquisition is another step toward our ultimate goal for new construction at Zillow Group, which is to help builders market their homes to consumers with a great return-on-investment.”
Small added that New Home Feed felt like a natural extension of Zillow’s current services because it’s “the leader in new construction data management and a tool many of our builder customers currently use.”
“We are excited to be joining Zillow Group,” said Rick Phillips, general manager of New Home Feed. “Many of our customers already use Zillow and Trulia to market their new construction homes. New Home Feed allows them to easily input, manage, and syndicate listings, and view intuitive reports in one dashboard. We are thrilled to start working with the Zillow Group team to integrate our technology directly with the platform to meet the rapidly growing needs of the new home industry.”
Zillow did not disclose any financial details but will discuss the acquisition further at the Zillow Group New Construction Forum on Sept. 14 in Austin, Texas.
