Builder 100
Market Smarts: Getting Connected
Imagine waiting for a commuter train, checking messages and e-mail on your PDA or cell phone, and receiving an alert ping asking if you'll accept a 30-second sound bite about a builder offering new homes in the area. That's just one high-tech marketing method employed by T.H. Properties (THP), one of the nation's fastest-growing private builders, to boost awareness of its metro-Philadelphia neighborhoods and sell the 600 homes it plans to start this year.
2 MIN READ
