Wall Street Journal
Toll Brothers Sees Price Spiral Killing Pace
Wall Street Journal staffer Kris Hudson posts up Toll Brothers' reported shortfall in new orders for its fiscal third quarter, underscoring a challenge now facing the U.S. home-building industry: Aggressive price increases in the past two years have hobbled demand at a time when builders finally are ramping up supply. Pulse's take: pent-up demand in discretionary, high-end segment has been met. Now the work comes at teasing out buyers in the high middle second-time and first-time move-up niches. Those buyers need loans.
