Design
Profile: Carl Hyman
Alure Home Improvements of Hicksville, N.Y., attributes its growth from a sales volume of $18 million in 2002 to $27 million in 2004 to Partner Points, a program that promotes repeat and referral business. About 12 years ago, president Carl Hyman (Big50 1993) began promoting profitable referral and repeat work by sending out a newsletter, setting up a service department for warranty work, and creating the early version of the Partner Points program, where the client who referred the company the most won a Caribbean vacation.
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