Builder 100
Profile: Mat Vivona Jr.
Father & Son Construction of Troy, Mich., was one of our first Big 50 contractors in 1986. Then-owner Mat Vivona promoted the $10 million company on the side of a hot air balloon, as well as on refrigerator magnets and pizza boxes (he also owned pizzerias). Although more jobs now come from referrals than advertising, Vivona spends about 5% of revenues on marketing annually.
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