Design and aesthetics shape and define a brand, especially in the hospitality industry. Today’s consumers prefer and seek accommodations that fit their lifestyle, paying close attention to the look and feel of a hotel space when booking. Research conducted by Wilsonart’s design team uncovered four key movements driving hospitality design trends and led to the development of Wilsonart’s Hospitality Collection.
Comprising 45 coordinated surface options, the curated collection focuses on nature’s neutrals, emphasizing wood designs with fun pops of color and graphics, and offering designers unique opportunities to create engaging spaces. These products contribute to the home-like experience while providing much-needed durability and easy maintenance to fixtures and furnishings.