Smart home technology is no longer reserved for high-end homes or wealthy home buyers. With the added security, convenience, and more affordable costs that smart home products offer, home buyers in every price range can easily use these products. Many of today’s new buyers make purchasing decisions partially based on the existing smart home tech that comes included with their new home.
This trend is backed up by recent data that shows smart homes sell up to 38% faster than traditional homes and with a sales price of over 21% higher. This means newly built smart homes sell seven days faster with a price boost of nearly $9,000*.
While the new world of smart home products offers home builders undeniable opportunities, it also presents challenges, especially when these products are not scalable.
The Results of Selecting the Wrong Smart Home Partner
Since the vast majority of builders are not smart home technology experts and don’t have time to properly assess the wide range of available options, it’s difficult for them to know which products are reliable and a good fit for their customers’ needs. As a result, many builders select smart home solutions that end up causing them nothing but headaches and frustration.
Many builders can attest to the high volume of callbacks and customer service complaints from upset buyers regarding smart home technology issues and malfunctions. Additionally, many smart home solutions encounter integration problems or fail to work with other devices, resulting in buyer confusion.
It’s not difficult to see why these smart home technology concerns are a major problem for builders. In addition to the sunk costs and customer irritation associated with these ineffective solutions, when a builder works with a smart home solution provider with questionable data integrity, it can compromise their customers’ privacy. This can cause irreparable damage to a builder’s reputation.
Why Home Builders Need Scalable Smart Home Technology
When builders choose a smart home partner who can scale solutions, it offers them an opportunity to capitalize on a rapidly growing market. Powered by Alarm.com, BrightSuite is an example of a smart home solution provider whose integrated platform lets builders offer the smart home solutions buyers have come to expect in a new home, both today and in the future. The scalable nature of BrightSuite’s solutions will eliminate many of the time-consuming customer service complaints surrounding the smart home products in builders’ new homes.
Additionally, BrightSuite’s Builder Program provides the following:
- No hardware costs for model homes
- Free monitored security for the life of all active model homes and 90 days for spec homes
- Free community management and home automation platform
To learn how BrightSuite can support your next construction project with smart home technology and generate new revenue streams, visit Builder.BrightSuite.com.
*Sources: Redfin Market Insights, U.S. Census Bureau & National Association of Realtors
