Eric Potter

To encourage multifamily firms to adopt technology, Eric Potter created the Innovation Council at real estate investment and management firm Waterton to direct resources toward cultivating ideas and testing technology applications. Waterton also invested in a seed-stage technology accelerator called Elmspring, which seeks investible real estate disruptors and other related technologies while supporting startup clients with training, access to capital, dedicated administrative infrastructure, and mentor relationships.

To encourage multifamily firms to adopt technology, Eric Potter created the Innovation Council at real estate investment and management firm Waterton to direct resources toward cultivating ideas and testing technology applications. Waterton also invested in a seed-stage technology accelerator called Elmspring, which seeks investible real estate disruptors and other related technologies while supporting startup clients with training, access to capital, dedicated administrative infrastructure, and mentor relationships.