William McDonough
FOUNDING PRINCIPAL, WILLIAM MCDONOUGH + PARTNERS
Innovation:
Making Cradle to Cradle sustainable design accessible to others.
Vision:
McDonough’s most impactful innovation might be Cradle to Cradle, a holistic economic, industrial, and social framework that seeks to create systems that are not only efficient but also essentially waste free.
Economics:
McDonough is leading the discovery process around the challenge of how manufactured housing products and materials can be profitable, safe, and healthy.
