Customer Segments

BUILDER
Leveraging Consumers’ Needs in the Home Buying Experience
Future Place panelist David Miles says today's marketing must convey a community’s safety, comfort, and enriching lifestyle.
4 MIN READ
BUILDER
Present Tense, Future Imperfect: Bridge Today's Home Building Boom To The Next Big Strategic Value Model
7 MIN READ
BUILDER
The Big Builder's Dilemma: Buyer's Remorse Looms Large As New Bets On Land Go Down
5 MIN READ
BUILDER
A New Era In Interior Solutions Takes A Lesson From Japanese Satoyama
5 MIN READ
BUILDER
Our Builder 100 Three-Peat Honoree For Fastest Public Company Grows Organic
3 MIN READ
BUILDER
Does It Pay A New Home Builder To Stand Apart In a Covid World? More Than Ever!
6 MIN READ
BUILDER
The 100: A BUILDER Salute To The Backbone Of Our Next Recovery
5 MIN READ
BUILDER
23 And Z: America's Freshly-Minted Adult Generation Lurches Into A Brave Real World
6 MIN READ
BUILDER
Consumer Moods Swing Down, As Covid Stresses Livelihoods And Threatens Lives
6 MIN READ
BUILDER
As Builder Firms Enter Coronavirus' Uncharted Waters, Consumer Trends Map To Health And Economic Fears
4 MIN READ