Customer Segments

BUILDER
Leveraging Consumers’ Needs in the Home Buying Experience
Future Place panelist David Miles says today's marketing must convey a community’s safety, comfort, and enriching lifestyle.
4 MIN READ
BUILDER
Present Tense, Future Imperfect: Bridge Today's Home Building Boom To The Next Big Strategic Value Model
7 MIN READ
BUILDER
The Big Builder's Dilemma: Buyer's Remorse Looms Large As New Bets On Land Go Down
5 MIN READ
BUILDER
A New Era In Interior Solutions Takes A Lesson From Japanese Satoyama
5 MIN READ
BUILDER
Our Builder 100 Three-Peat Honoree For Fastest Public Company Grows Organic
3 MIN READ
BUILDER
Does It Pay A New Home Builder To Stand Apart In a Covid World? More Than Ever!
6 MIN READ
BUILDER
The 100: A BUILDER Salute To The Backbone Of Our Next Recovery
5 MIN READ
BUILDER
23 And Z: America's Freshly-Minted Adult Generation Lurches Into A Brave Real World
6 MIN READ
BUILDER
Consumer Moods Swing Down, As Covid Stresses Livelihoods And Threatens Lives
6 MIN READ
BUILDER
As Builder Firms Enter Coronavirus' Uncharted Waters, Consumer Trends Map To Health And Economic Fears
4 MIN READ
BUILDER
Lessons Learned: Here Are Five Critical Take-Aways From The 2020 BUILDER Concept Home
5 MIN READ
BUILDER
The Gap Trap: Who’s Your Customer? She May Not Be Where You’re Looking
4 MIN READ
BUILDER
Spring Selling Shifts Into High Gear, Yet Seasonal Pain Points Surge
5 MIN READ
BUILDER
Beyond Floorplans And Elevations: Design Rises In Battle Vs. Home Builders' Hidden Costs
5 MIN READ
BUILDER
Zen For All: Come Inside This One-Of-A-Kind Blend of Japanese Style And Vegas Magic
6 MIN READ
BUILDER
BUILDER To Builder: The Last-Minute Check-List For A Super-Productive 2020 IBS
10 MIN READ
BUILDER
Wayfinding Millennial New-Home Demand In the 2020s, Like So Much Else, Is An Algorithm
6 MIN READ
BUILDER
Why Master Plan Communities Will Continue To Work For Builders To 2030: Predictability
7 MIN READ
BUILDER
Gen X Rising: A Stealth New-Home Demand Safe Haven Emerges As Macro Risk Looms
20 MIN READ
BUILDER
The Placemaker: When And How To Fight For Neighborhood DNA That Lasts
11 MIN READ
FORBES
How A Concept Home From Woodside Homes And Sekisui House Might Make Developers Rethink Sustainable Building
4 MIN READ
BUILDER
Time Back: Why Sekisui House Embraces ‘Slow and Smart’ In A Blisteringly Fast-Paced World
8 MIN READ
BUILDER
The New ADU Plot Thickens: Luxury Or Necessity?
7 MIN READ
BUILDER
Here Are the Builder 100 and Next 100 Fastest-Growing Firms for 2018
9 MIN READ
BUILDER
The Home Building Innovator's Dilemma
4 MIN READ
BUILDER
Down Payment Assistance, Social Impact Services Amp Up Battles in War on Affordability Crisis
9 MIN READ
BUILDER
Millennials Want to Move to These Metros and Here's Why
6 MIN READ
BUILDER
Beyond 55+: What Happens When More of Us Live Healthier Lives to Age 100?
4 MIN READ
BUILDER
There's No Going Back on Healthy Homes: Here's Why
8 MIN READ
BUILDER
Can a Truce on China-U.S. Tariffs Re-Ignite Chinese Appetite for U.S. Homes?
4 MIN READ
BUILDER
Check Out 'The Why' Among Millennial Buyers, and Where That Has Them Moving
4 MIN READ
BUILDER
A Message to Master Planners: Fun Matters
3 MIN READ
BUILDER
[Not] The Last Word on Millennials: A Moment of Truth For 2019
5 MIN READ
BUILDER
Be the Best, Not Like the Rest, Part 4: Data
5 MIN READ
BUILDER
What's Holding Back 55+ New Home Buyers in Today's Marketplace?
5 MIN READ
BUILDER
Berkshire Hathaway's Clayton TV Blitz Takes Aim at Home Buyers Recovery Has Left Behind
6 MIN READ
BUILDER
Has the Post-Tax Reform Hit On Pricey Markets Kicked In?
5 MIN READ
BUILDER
Debt and Data: How to Navigate Student Loan Loads and Find Millennials Ready to Buy
6 MIN READ
BUILDER
The New Geography Of Kids: Understand The Future Of Households With Children Or Else
6 MIN READ
BUILDER
What's Scarier to Housing Players, Surprising Data, Negative Data, or No Data at All?
5 MIN READ