Know Your Customer

Mission Creek, San Antonio

1 MIN READ
By

WHY IT WORKED: Strong demand by middle-class Hispanic families who wanted to stay on the south side of town but move to larger homes with more flexible plans.

  • Independent research based on home sales and feedback to sales counselors in other Obra Homes communities found high demand by south-side residents looking for nearby new homes.
  • Previously unrecognized buying power of a strong Hispanic middle class has made Mission Creek the builder’s best-selling community to date.
  • More than 90 percent of the homes have been sold to entry-level and first-time, move-up buyers.
  • Two-story, 2200 Series includes four bedrooms with both master retreat and loft options.
  • The city of San Antonio has pledged to build a 12-acre park in the community on a plot of land donated by HLH Development.

    • Project Credits

    Project: Mission Creek, San Antonio; Sales started: June 2003; Sales through April 2004: 98; Units planned: 450 (120 released to date); Price: $79,900 to $120,000; Unit size: 1,116 to 2,166 square feet; Builder/Architect: Obra Homes, McAllen, Texas; Developer: HLH Development, Helotes, Texas; Landscape architect: Nita Rogers, Austin, Texas; Interior designer: Interior Vision, Houston

    Learn more about markets featured in this article: San Antonio, TX, McAllen, TX.

    About the Author

    Kathleen Stanley

    Related Topics

    More from Builder Magazine

    Upcoming Events

    • Zonda’s Q4 Housing Market Forecast

      Webinar

      Register Now

    • Zonda’s Building Products Forecast Webinar

      Webinar

      Register Now

    • Future Place

      Irving, TX

      Register Now
    All Events