2013 Builder Brand Use Study

Every year, for its Guide to Building Products special issue, Builder magazine commissions an in-depth study surveying what brands builders recognize most, use most, how they rate the products’ quality, and which companies are best at communicating with builders. The study is conducted by Readex, an independent research company.

Methodology The Brand Use Study was sponsored by Hanley Wood, LLC, publisher of BUILDER magazine, and conducted by Readex, an independent research company based in Stillwater, Minn. A sample of 11,700 was selected from BUILDER’s domestic qualified “builder,” “builder/developer,” and “general contractor” circulation of 73,998 print subscribers. The data was collected from Aug. 2 to Sept. 24, 2012. The findings cited are based on 2,854 usable responses (24 percent of the survey sample), and the margin of error is +/-1.8 percent at a 95 percent confidence level.