Benjamin Moore has improved its ultra-premium Aura Interior paint with a new acrylic resin and formula “to bring the coating to new heights of beauty and performance,” reports the manufacturer.
Aura Interior combines a new, proprietary acrylic resin with Color Lock Technology and Gennex Color Technology to produce luxurious color depth and richness. The new formula enables smoother application across all sheens and provides superior hide across the full color spectrum, according to Benjamin Moore. Additional enhancements made to the dry film properties result in a low-VOC coating that resists scuffs, stains, and color rub-off.
“Our research and development team has once again pushed paint and chemistry to new heights in creating an even more perfect Aura that is as durable as it is stunning,” says Harriette Martins, director of product marketing for Benjamin Moore. “The new formula delivers not only on appearance, but on improved application and performance—making it a favorite among painters, designers, and discerning color enthusiasts.”
Available in matte, eggshell, satin, and semi-gloss finishes, Aura Interior can be tinted in more than 3,500 Benjamin Moore colors. Recommended areas for use include living rooms, dining rooms, bedrooms, foyers, and hallways.
