Providing the feeling of being outdoors, a new line of lighting products mimics the color temperature and intensity of natural light. Ketra LEDs shift throughout the day, providing the look of a full range of sunlight—crisp and bright during the day, soft and warm at night. The lights provide wellness benefits to indoor occupants, synchronizing their circadian rhythms to support better health and rest, the company says.
Courtesy Ketra
With experience providing natural light solutions to commercial spaces including Google, Pinterest, and Whole Foods Market Ketra is introducing its proprietary solutions to the high-end residential market. The launch responds to a growing interest for high-quality light that not only offers an elegant design statement, but also contributes to the wellness of those inside the space.
In fact, a recent survey commissioned by Ketra and conducted by Harris Poll reveals that nearly 9 out of 10 Americans (89%) say that exposure to natural light has a major/moderate positive impact on mood, while 87% say that exposure to natural light has a positive impact on productivity, alertness, and brain function. Nearly 8 in 10 Americans (79%) say that they wish they were able to spend more time outdoors during the day to get more exposure to natural light.
The survey also signals a market appetite: Nearly 3 out of 4 Americans (73%) say that they would pay more for light bulbs if they knew the bulbs would have a positive impact on their health.
Ketra light bulbs last up to 30 years in a typical home, significantly longer than standard LEDs, says the firm. The integrated system of lighting, keypad interfaces, software, and bulbs communicate wirelessly. The interfaces allow for simple transitions between preset settings at the command of an occupant or as a scheduled event, such as programming the bedroom lights to gradually turn on with the sunrise. Users can also control lights from a smart phone or tablet via the Ketra app.
