Visitors to the DaVinci Roofscapes booth at the Builders’ Show this week were greeted with practically unheard-of news: The manufacturer has lowered prices on its most popular products.
Enhanced efficiencies at its Kansas facility last year permitted company executives to lower pricing on several of the firm’s synthetic shake and slate product lines. Price reductions went into effect during the fourth quarter of 2016 and range from 11 percent to 16 percent.
“Adding more workers and line equipment at our plant along with other advances have enabled us to leverage our operational efficiencies and pass the savings on to our distributors,” says Ray Rosewall, president and CEO for DaVinci Roofscapes. “We’re sharing our cost savings to make our composite roofing products even more accessible to roofers and homeowners across the country.”
New molds allowed DaVinci to enhance the look of all of its slate profiles in 2016. The thicker, more authentic profiles accurately replicate the quarried look of slate at a cost less than natural slate, the company says. Thanks to recent price reductions, pricing for the company’s Bellaforté Shake tiles falls below pricing of many real cedar shingles, but with the added benefit of resistance to fire, splitting, curling, mold and algae.
