How can apartment owners or developers work with large employers to generate leasing traffic?

Creating and maintaining a strong image with major employers and the surrounding community is essential to a property’s long-term success. Offering a preferred employee program is one way to establish key relationships within the corporate sector.

Property managers work with a company’s human resource department or relocation manager to promote the community during company meetings and other employee-centered functions. Property marketing materials can be distributed internally through company newsletters, orientation packets and the Intranet. Special incentives such as waiving application fees, reducing deposits or offering discounts on rent encourage participation.

Word of mouth is a powerful marketing tool in the rental world. Resident referral programs can help drive traffic to your community. [Residents] promote the community to fellow employees, company vendors and business associates. Offering monetary rewards and other perks stimulate interest in the program.

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