Every year, BUILDER commissions an in-depth study surveying what brands builders recognize and use most, and how they rate the products’ quality.
2015 Brand Use Study
The 2015 Brand Use Study was conducted by The Farnsworth Group, a leading industry market research firm. The survey was sent to BUILDER print subscribers with email addresses, including those who receive the magazine as a benefit of NAHB membership. The data was collected from Dec. 16, 2014, to Jan. 15, 2015. The findings cited are based on 2,299 usable responses; the margin of error is +/-2 at a 95% confidence level.
2015 Brand Use Study Report (PDF): Detailed statistical analysis of builders’ opinions of building product manufacturers and their products, including recognition of brand, use of brand, opinion of brand quality, and opinion of manufacturers’ quality of communication with builders.
Previous Studies
The complete results of the Brand Use Studies from previous years are available in PDF format below. Through 2014, the study was conducted for BUILDER by Readex, an independent research company.
2014 Brand Use Study
Summary: Charts detailing builders’ awareness of and use of the top three brands in each of 69 categories.
Results: Detailed statistical analysis of builders’ opinions of building product manufacturers and their products, including recognition of brand, use of brand, opinion of brand quality, and opinion of manufacturers’ quality of communication with builders.
2013 Brand Use Study
Summary: Charts detailing builders’ awareness of and use of the top three brands in each of 70 categories.
Results: Detailed statistical analysis of builders’ opinions of building product manufacturers and their products, including recognition of brand, use of brand, opinion of brand quality, and opinion of manufacturers’ quality of communication with builders.
2012 Brand Use Study
Summary (91 pages; 3.08 MB): Charts detailing builders’ awareness of and use of the top three brands in each of 70 categories.
Results (338 pages; 1.09 MB): Detailed statistical analysis of builders’ opinions of building product manufacturers and their products, including recognition of brand, use of brand, opinion of brand quality, and opinion of manufacturers’ quality of communication with builders.
Overview (13 pages; .45 MB)
2011 Brand Use Study
Summary (92 pages; 3.09 MB): Charts detailing builders’ awareness of and use of the top three brands in each of 70 categories.
Results (349 pages; 1.07 MB): Detailed statistical analysis of builders’ opinions of building product manufacturers and their products, including recognition of brand, use of brand, opinion of brand quality, and opinion of manufacturers’ quality of communication with builders.
Index (17 pages; .16 KB): Index of manufacturers covered in the study.
Appendix 1 (58 pages; 12 MB): Methodology of the study.
2010 Brand Use Study
Summary (92 pages; 3.61 MB): Charts detailing builders’ awareness of and use of the top three brands in each of 70 categories.
Results (338 pages; 1.06 MB): Detailed statistical analysis of builders’ opinions of building product manufacturers and their products, including recognition of brand, use of brand, opinion of brand quality, and opinion of manufacturers’ quality of communication with builders.
Index (17 pages; .15 KB): Index of manufacturers covered in the study.
Appendix 1 (58 pages; 11.04 MB): Methodology of the study.
