Lifestory Research, Newport Beach, Calif. on Friday announced today the full list of its 2018 America’s Most Trusted® Study. Two of the brands on the list, Taylor Morrison and Shea Homes, made announcements of their respective awards earlier this week.
To identify America’s Most Trusted®, each year Lifestory Research conducts the most extensive survey in America, with feedback from more than 30,000 people.
“Our research shows brands with high-trust are profitable, create high levels of recommendation, lift employee engagement, and much more,” said Eric Snider, President of Lifestory Research. “Trust is at the forefront of the decisions we make every day about people, products, and brands. Successful brands and companies understand it all comes down to trust.”
America’s Most Trusted® is a study of consumers who are actively considering a product or service and have formed an opinion of the brand. The program of research occurs throughout the year, with results published annually. Survey results are compared with peer organizations of like size and complexity and are highly reliable statistically. This year’s study includes the brand trust of home builders, laundry appliances, faucets, paints, kitchen appliances, residential real estate brokerages, HVAC systems, and active adult resort builders.
Trust of Active Adult Resort Builders
Trilogy by Shea Homes has been recognized as the 2018 America’s Most Trusted® Active Adult Resort Builder. Based on 12,119 responses of people over the age of 50 actively shopping for a new active adult resort home, Trilogy by Shea Homes produced the highest Net Trust Index Quotient Score. Active adult resort builders with an above average trust score were: (1) Trilogy by Shea Homes, (2) Taylor Morrison, (3) The Villages of Lake Sumter, and (4) Toll Brothers.
Trust of Faucet Brands
Moen has been identified as the 2018 America’s Most Trusted® Faucet Brand. Based on 8,044 opinions of faucet shoppers, Moen captured the highest Net Trust Index Quotient Score. The rank order of trust of the brands was: (1) Moen, (2) Kohler, (3) Delta, (4) Pfister, (5) Peerless, (6) Sterling, and (7) American Standard.
Trust of Home Builders
Taylor Morrison has been recognized as the 2018 America’s Most Trusted® Home Builder. Taylor Morrison produced the highest Net Trust Index Quotient Score among 31,136 home shoppers actively looking for a new home in the top housing markets in the United States. Home builders with an above average trust score were: (1) Taylor Morrison, (2) Toll Brothers, (3) William Lyon, (4) Richmond American, (5) TriPointe Homes, (6) K. Hovnanian, (7) Shea Homes, (8) Ashton Woods, (9) David Weekley, and (10) Century Communities.
Trust of HVAC Brands
Trane has been identified as the 2018 America’s Most Trusted® HVAC Brand. Trane captured the highest Net Trust Index Quotient Score among 8,425 people considering an HVAC system. The rank order of trust of the brands was: (1) Trane, (2) Carrier, (3) Whirlpool, (4) American Standard, and (5) Lennox.
Trust of Kitchen Appliance Brands
General Electric has been recognized as the 2018 America’s Most Trusted® Kitchen Appliance Brand. The highest Net Trust Index Quotient Score, among 8,212 kitchen appliance shoppers, was received by General Electric. Brands with an above average trust score were: (1) General Electric, (2) Kenmore, (3), Whirlpool, and (4) LG.
Trust of Laundry Appliance Brands
Whirlpool has been identified as the 2018 America’s Most Trusted® Laundry Appliance Brand. Among 8,087 laundry appliance shoppers, Whirlpool produced the highest Net Trust Index Quotient Score. The rank order of trust of the brands was: (1) Whirlpool, (2) LG, (3) General Electric, (4) Maytag, (5) Bosch, and (6) Kenmore.
Trust of Paint Brands
Sherwin-Williams has been recognized as the 2018 America’s Most Trusted® Paint Brand. Among 8,155 people considering a paint purchase, Sherwin-Williams captured the highest Net Trust Index Quotient Score. The rank order of trust of the brands was: (1) Sherwin-Williams, (2) Valspar, (3) Behr, (4) Benjamin Moore, (5) Glidden, (6) Dutch Boy, and (7) ACE.
Trust of Residential Real Estate Brokerages
Sotheby’s International Realty has been identified as the 2018 America’s Most Trusted® Residential Real Estate Brokerage. Among 6,299 home shoppers, Sotheby’s International Realty produced the highest Net Trust Index Quotient Score. The rank order of trust of the brands was: (1) Sotheby’s International Realty, (2) Berkshire Hathaway, (3) Keller Williams, (4) Better Homes and Gardens, (5) Prudential, (6) ReMax, (7) Century 21, and (8) Coldwell Banker.
