Wayfair Launches New Visual Search Tool for Home Decor Products

The “Search with Photo” feature makes it easy for designers to find and purchase specific home products and furnishings that match an uploaded photo.

1 MIN READ


The design of your model home can make or break a sale. Prospective buyers need to be able to be able to visualize themselves living in the home they’re touring, and therefore can easily be turned off by a space that isn’t well decorated.

Today, online home furnishing and product distributor Wayfair announced a new “Search with Photo” feature that will allow designers and builders to easily find pieces for stagings in real time based on design photos. Users simply snap a photo of a furnishing they like, be it from a magazine photo, friend’s home, or design center, and upload it to Wayfair. The company’s artificial intelligence technology will then find similar matches and related products from the database of over 8 million products for purchase.

“While finding a look you love may be easy, finding the specific products to bring that look to life can be time-consuming and require a lot of searching. With visual search, shoppers can now search for and find a particular product or style instantly,” said Steve Conine, co-founder and co-chairman of Wayfair.

The feature is available on iOS and Android phones, tablets, and desktops on the Wayfair website.

About the Author

Lauren Shanesy

Lauren is a former senior associate editor for Hanley Wood's residential construction group.

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