Business
In: using the Web to find infill condos
Out: spending Saturdays driving to model homes
In: slowdown
Out: bubble
In: innovative fixed-rate mortgages
Out: one-year adjustable rate mortgages
In: Reno/Lake Tahoe
Out: Michigan’s lakefront
Products
In: building with components
Out: building on site
In: Old World ceramic tile
Out: white ceramic tile
In: moisture-resistant, fiberglass-covered gypsum
Out: traditional drywall
In: bamboo flooring
Out: oak flooring
In: bottom-mount refrigerators
Out: top-mount refrigerators
Marketing
In: customer segmentation by lifestyle
Out: customer segmentation by product type
In: limited high-value, lifestyle-oriented option packages
Out: massive amounts of upgrade options
In: extended hours in design centers
Out: weekday, business-hour–only appointments
In: virtual reality tours, interactive kiosks
Out: static displays in sales centers
In: small ads designed to drive buyers to Web sites
Out: full-page newspaper ads
Learn more about markets featured in this article: Reno, NV.
